Mailchimp
Email Marketing
Email Marketing That Grows Your Business — Free to Start
Overview
Mailchimp pioneered approachable email marketing and remains the market leader nearly two decades later. Its drag-and-drop email builder, pre-built automation workflows, and audience segmentation tools make professional email marketing accessible to any business — whether you're sending your first newsletter or running complex behavioral drip campaigns. Beyond email, Mailchimp now includes landing pages, social media management, postcards, and a basic website builder — positioning itself as an all-in-one marketing platform for small businesses. The free plan supports 500 contacts and 1,000 monthly email sends, making it the most popular entry point for email marketing globally.
Key features
Drag-and-Drop Builder
Design professional emails without coding
Marketing Automation
Welcome series, abandoned cart, and behavioral flows
Audience Segmentation
Target the right people with the right message
Analytics
Open rates, click rates, and revenue attribution
Landing Pages
Build high-converting landing pages in minutes
500+ Integrations
Connects with Shopify, WordPress, Salesforce, and more
Highlights
- Free plan supports 500 contacts and 1,000 monthly sends
- 12+ million businesses use it globally
- Extremely easy to learn for email marketing beginners
- 500+ integrations with popular business tools
- All-in-one: email, automation, landing pages, and more
Considerations
- Pricing escalates quickly as your list grows
- Advanced automation requires paid plans
Verdict
Mailchimp earned its dominance honestly: it's genuinely the easiest, most complete email marketing platform for small businesses. The free plan is the best in the industry, and the full suite delivers everything growing businesses need to turn subscribers into customers.