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1password.com
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A sector overview of the digital challenges shaping cybersecurity, set in Novi Sad's regional context (Eastern Europe).
Novi Sad's digital economy makes it a target for sophisticated cyber threats — ransomware, supply chain attacks, and intrusions targeting Serbia's critical infrastructure and financial systems. Digital cybersecurity platforms with AI-powered threat detection, zero-trust architecture, and automated incident response are the front line of defence for Novi Sad's businesses and institutions.
Serbia's cybersecurity regulations require organisations to meet specific data protection, incident reporting, and system security standards or face significant penalties. Digital compliance platforms with continuous security assessment, vulnerability management, and automated reporting are helping Novi Sad's enterprises meet Eastern Europe's regulatory requirements efficiently.
While large enterprises in Novi Sad invest heavily in security infrastructure, the vast majority of Serbia's SME economy operates with inadequate cyber defences and limited in-house expertise. Security-as-a-service platforms are closing this gap — providing Novi Sad's small businesses with enterprise-grade endpoint protection, phishing defence, and managed detection at accessible price points.
Novi Sad's businesses are accelerating cloud adoption but face significant security risks during and after migration to multi-cloud environments with expanded attack surfaces. Digital cloud security platforms with identity and access management, cloud posture management, and workload protection are ensuring Eastern Europe's cloud transitions don't introduce new vulnerabilities.